000 00956cam a2200289 a 4500
001 15947387
003 BD-DhUL
005 20161222183804.0
008 091016s2011 maua b 001 0 eng
010 _a 2009043835
020 _a9780073529936 (alk. paper)
020 _a0073529931 (alk. paper)
040 _aDLC
_cBD-DhUL
082 0 0 _a658.8
_222
_bKEM
100 1 _aKerin, Roger A.
245 1 0 _aMarketing /
_cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 _a4th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2011.
300 _aliii, 500 p. ;
_bill. (some col.) ;
_c29 cm.
500 _aIncludes biblipographical references and indexes.
650 0 _aMarketing.
700 1 _aHartley, Steven William.
700 1 _aRudelius, William.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _bxj13 2009-10-16
_ixj13 2009-10-16 (telework)
_axe06 2010-04-02 1 copy rec'd., to CIP ver.
999 _c141127
_d141127