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| 008 | 820105s1975 nyua b 001 0 eng | ||
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| 100 | 1 | _aStanton, William J. | |
| 245 | 1 | 0 |
_aFundamentals of marketing / _c William J. Stanton. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1975. |
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| 300 |
_axvii, 752 p. : _billus., _c24 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vCase studies. |
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_2ddc _cBK |
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