| 000 | 00880cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 1106650 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222185351.0 | ||
| 008 | 930505s1993 nyua b 001 0 eng | ||
| 010 | _a 93019905 | ||
| 020 | _a0077077288 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bLAE |
| 100 | 1 |
_aLancaster, Geoffrey. _d1938- |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _btext and cases / _cGeoffrey Lancaster and Lester Massingham. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _aNew York ; _bMcGraw-Hill, _cc1993. |
||
| 300 |
_a496 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aMassingham, Lester. | |
| 942 |
_2ddc _cBK |
||
| 955 | _apc18 to sa00 05-05-93; sb26/whole 05-06-93; sb03 05-06-93;aa05 05-07-93; CIP ver. sc10/sc12 12-07-93 | ||
| 999 |
_c141147 _d141147 |
||