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| 003 | BD-DhUL | ||
| 005 | 20161222185723.0 | ||
| 008 | 780517s1979 maua b 001 0 eng | ||
| 010 | _a 78017563 | ||
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_a0876260563 : _c$15.95 |
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_aHF5415 _b.H543 |
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_a658.8 _bHIB |
| 100 | 1 | _aHise, Richard T. | |
| 245 | 1 | 0 |
_aBasic marketing : _bconcepts and decisions / _cRichard T. Hise, Peter L. Gillett, John K. Ryans, Jr. |
| 260 |
_aCambridge, Mass. : _bWinthrop Publishers, _cc1979. |
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| 300 |
_axix, 572 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aGillett, Peter L., _ejoint author. |
|
| 700 | 1 |
_aRyans, John K., _ejoint author. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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