| 000 | 01033cam a2200325 a 4500 | ||
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| 001 | 193808 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222190233.0 | ||
| 008 | 990211s1998 ii 001 0 eng | ||
| 010 | _a 98906531 | ||
| 020 | _a8120314379 | ||
| 025 | _aI-E-98-906531; 80 | ||
| 037 |
_bLibrary of Congress -- New Delhi Field Office _cRs95.00 |
||
| 040 |
_aDLC _cBD-DhUL _dBD-DhUL |
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| 042 | _alcode | ||
| 043 | _aa-ii--- | ||
| 050 | 0 | 0 |
_aHF5415 _b.D327 1998 |
| 082 |
_a658.8 _bGUM |
||
| 100 | 2 | _aDas Gupta, Vaswar. | |
| 245 | 1 | 0 |
_aMarketing mantra : _bthe real story of direct marketing in India / _cVaswar Das Gupta. |
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _cc1998. |
||
| 300 |
_axi, 162 p. ; _c24 cm. |
||
| 500 | _a"Eastern economy edition"--Cover. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aDirect marketing _zIndia. |
|
| 650 | 0 |
_aTarget marketing _zIndia. |
|
| 906 |
_a7 _bcbc _corigode _d3 _encip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
||
| 955 | _awd32;11/24/98; yj11 10-26-99; yj12 to Dewey 11-04-99 | ||
| 999 |
_c141159 _d141159 |
||