| 000 | 02582cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 16561398 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222193913.0 | ||
| 008 | 101202s2011 njua 001 0 eng | ||
| 010 | _a 2010050389 | ||
| 020 | _a9780470976319 (hardback) | ||
| 020 | _a9781119993803 (ebk) | ||
| 020 | _a9780470976500 (ebk) | ||
| 020 | _a9780470976494 (ebk) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 082 |
_a658.812 _bBAB |
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| 100 | 1 | _aBarwise, Patrick. | |
| 245 | 1 | 0 |
_aBeyond the familiar : _blong-term growth through customer focus and innovation / _cPatrick Barwise and Seán Meehan. |
| 260 |
_aHoboken, N.J. : _bJossey-Bass/Wiley, _c2011. |
||
| 300 |
_ax, 174 p. : _bill. ; _c23 cm. |
||
| 500 | _aincludes index. | ||
| 520 |
_a"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth."-- _cProvided by publisher. |
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| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aSuccess in business. | |
| 700 | 1 | _aMeehan, Seán. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1102/2010050389-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1102/2010050389-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1106/2010050389-b.html |
| 942 |
_2ddc _cBK |
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| 955 |
_bre04 2010-12-02 _cre04 2010-12-02 ONIX to Social Sciences _axe04 2011-06-21 1 copy rec'd., to CIP ver. |
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| 999 |
_c141194 _d141194 |
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