| 000 | 00781cam a22002411a 4500 | ||
|---|---|---|---|
| 001 | 399796 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226093608.0 | ||
| 008 | 851211s1949 nyua 000 0 eng d | ||
| 035 | _a399796 | ||
| 040 |
_aANL _beng _cANL _dABN-SNR _dBD-DhUL |
||
| 082 |
_a658.8 _bMCR |
||
| 100 | 1 |
_aMcNair, Malcolm P. _q(Malcolm Perrine), _d1894- |
|
| 245 | 1 | 0 |
_aReadings in marketing / _cMalcolm P. McNair and Harry L. Hansen. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Book Co., _c1956. |
||
| 300 |
_axi, 559 p. : _bdiagrs. ; _c24 cm. |
||
| 440 | 0 | _aHarvard problem books | |
| 500 | _a"Planned to accompany and supplement the [editors'] case book, Problems in marketing.". | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHansen, Harry L., _d1911- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141261 _d141261 |
||