000 | 00856cam a2200277 a 4500 | ||
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001 | 4942976 | ||
003 | BD-DhUL | ||
005 | 20161226093636.0 | ||
008 | 960624s1997 nyu b 001 0 eng | ||
010 | _a 96009732 | ||
020 | _a0688148360 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
043 | _an-us--- | ||
082 | 0 | 0 |
_a658.800973 _bBEP |
100 | 1 | _aBeemer, C. Britt. | |
245 | 1 | 0 |
_aPredatory marketing : _bwhat everyone in business needs to know to win today's consumer / _cC. Britt Beemer, with Robert L. Shook. |
250 | _a1st ed. | ||
260 |
_aNew York : _bWilliam Morrow, _cc1997. |
||
300 |
_axvi, 288 p. ; _c24 cm. |
||
500 | _aIncludes index. | ||
504 | _a bibliography : p. 278-281. | ||
650 | 0 |
_aMarketing _zUnited States. |
|
650 | 0 |
_aConsumer behavior _zUnited States. |
|
700 | 1 |
_aShook, Robert L., _d1938- |
|
942 |
_2ddc _cBK |
||
999 |
_c141262 _d141262 |