000 00856cam a2200277 a 4500
001 4942976
003 BD-DhUL
005 20161226093636.0
008 960624s1997 nyu b 001 0 eng
010 _a 96009732
020 _a0688148360
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
043 _an-us---
082 0 0 _a658.800973
_bBEP
100 1 _aBeemer, C. Britt.
245 1 0 _aPredatory marketing :
_bwhat everyone in business needs to know to win today's consumer /
_cC. Britt Beemer, with Robert L. Shook.
250 _a1st ed.
260 _aNew York :
_bWilliam Morrow,
_cc1997.
300 _axvi, 288 p. ;
_c24 cm.
500 _aIncludes index.
504 _a bibliography : p. 278-281.
650 0 _aMarketing
_zUnited States.
650 0 _aConsumer behavior
_zUnited States.
700 1 _aShook, Robert L.,
_d1938-
942 _2ddc
_cBK
999 _c141262
_d141262