| 000 | 00758cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 3260302 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226094029.0 | ||
| 008 | 810518s1982 nyua b 001 0 eng | ||
| 010 | _a 81008236 | ||
| 020 | _a0070489203 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bGUM |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan and Gordon W. Paul. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1982. |
||
| 300 |
_axvi, 412 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPaul, Gordon W. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141264 _d141264 |
||