000 00683cam a2200229 i 4500
001 327476
003 BD-DhUL
005 20161226101600.0
008 750624s1976 njua b 001 0 eng
010 _a 75020278
020 _a0135579597
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bKOM
100 1 _aKotler, Philip.
245 0 0 _aMarketing management :
_banalysis, planning, and control /
_cPhilip Kotler.
250 _a3d ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1976.
300 _axi, 529 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
942 _2ddc
_cBK
999 _c141279
_d141279