000			01154cam a2200301 a 4500
001			16959586
003			BD-DhUL
005			20161226103100.0
008			110913s2011 enka g 001 0 eng
010			_a 2011288993
020			_a9780857081506 (pbk)
020			_a0857081500 (pbk)
040			_aDLC _cDLC _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHF5415 _b.M5323 2011
082	0	0	_a658.8 _bMIW
100	1		_aMiddleton, Simon
245	1	0	_aWhat you need to know about marketing / _cSimon Middleton.
260			_aWest Sussex : _bCapstone, _c2011.
300			_av, 268 p. : _bill. ; _c20 cm.
365			_aUSD _b17.96
504			_aIncludes bibliographies and Index.
520			_aShows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
942			_2ddc _cBK
955			_bxj87 2011-09-13 z-processor _ixj07 2012-06-12 to Dewey
999			_c141294 _d141294