000 00952pam a2200277 a 4500
001 3052287
003 BD-DhUL
005 20161226105139.0
008 960501s1997 nyua b 001 0 eng
010 _a 96019807
040 _aDLC
_cDLC
_dBD-DhUL
082 0 0 _a658.8
_220
_bETM
100 1 _aEtzel, Michael J.
245 1 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a12th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2001.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c26 cm.
440 0 _aMcGraw-Hill series in marketing
500 _aRev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aWalker, Bruce J.
700 1 _aStanton, William J.
700 1 _aStanton, William J.
_tFundamentals of marketing.
942 _2ddc
_cBK
999 _c141313
_d141313