000 00749cam a2200241 a 4500
001 4261768
003 BD-DhUL
005 20161226105349.0
008 841120s1985 ilua b 000 0 eng
010 _a 84062663
020 _a0256031533
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.802
_bSHM
100 1 _aShapiro, Benson P.
245 1 0 _aMarketing management :
_bprinciples, analysis, and applications, vol 1 /
_cBenson P. Shapiro, Robert J. Dolan and John A. Quelch.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1985.
300 _av. 1 :
_bill. ;
_c24 cm.
440 4 _aThe Irwin series in marketing
650 0 _aMarketing
_xManagement.
700 1 _aDolan, Robert J.
700 1 _aQuelch, John A.
942 _2ddc
_cBK
999 _c141314
_d141314