| 000 | 00705cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 4852782 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226105733.0 | ||
| 008 | 910910s2005 ii a b 001 0 eng | ||
| 020 | _a8120314751 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bLIM |
| 100 | 1 |
_aLilien, Gary L. _d1946- |
|
| 245 | 1 | 0 |
_aMarketing models / _cGary L. Lilien, Philip Kotler and K. Sridhar Moorthy. |
| 260 |
_aNew Delhi : _bPrentice-Hall, _c2005. |
||
| 300 |
_axv, 803 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references p. 715-776 and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 | _aMoorthy, K. Sridhar. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141318 _d141318 |
||