000 00677pam a2200241 4500
001 3614174
003 BD-DhUL
005 20161226111459.0
008 730815s1974 ilua b 000 0 eng
010 _a 73014610
020 _a0030892279
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bGIM
100 1 _aGist, Ronald R.
245 1 0 _aMarketing and society :
_btext and cases /
_cRonald R. Gist.
250 _a2d ed.
260 _aHinsdale, Ill. :
_bDryden Press,
_cc1974.
300 _axviii, 683 p. :
_bill. ;
_c25 cm.
440 4 _aThe Dryden Press marketing series
504 _aIncludes bibliographies.
650 0 _aMarketing.
942 _2ddc
_cBK
999 _c141330
_d141330