000 01199pam a2200301 a 4500
001 3366157
003 BD-DhUL
005 20161226113200.0
008 870302s1987 nyua b 001 0 eng
010 _a 87000416
020 _a0029044308
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.802
_bBUP
100 1 _aBuzzell, Robert D.
_q(Robert Dow),
_d1933-
245 1 4 _aThe PIMS principles :
_blinking strategy to performance /
_cRobert D. Buzzell and Bradley T. Gale.
260 _aNew York :
_bFree,
_aLondon ;
_bCollier Macmillan,
_cc1987.
300 _axiii, 322 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
504 _aBibliography: p. 301-312.
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
700 1 _aGale, Bradley T.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/simon051/87000416.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/simon033/87000416.html
856 4 1 _3Sample text
_uhttp://www.loc.gov/catdir/enhancements/fy0645/87000416-s.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0645/87000416-t.html
942 _2ddc
_cBK
999 _c141341
_d141341