| 000 | 01067pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4980196 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226113623.0 | ||
| 008 | 980701s1999 cau b 001 0 eng | ||
| 010 | _a 98025452 | ||
| 020 | _a076191000X (cloth : acidfree paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.83 _bBEH |
| 100 | 1 |
_aBearden, William O. _d1945- |
|
| 245 | 1 | 0 |
_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden and Richard G. Netemeyer. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc1999. |
||
| 300 |
_axiv, 537 p. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 700 | 1 |
_aNetemeyer, Richard G., _d1956- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/98025452-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0660/98025452-d.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141345 _d141345 |
||