000 00874cam a2200265 a 4500
001 2471360
003 BD-DhUL
005 20161226113833.0
008 900719s1991 maua b 001 0 eng
010 _a 90044491
020 _a0875842410
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.802
_bBAH
100 1 _aBarabba, Vincent P.
_d1934-
245 1 0 _aHearing the voice of the market :
_bcompetitive advantage through creative use of market information /
_cVincent P. Barabba and Gerald Zaltman.
260 _aBoston, Mass. :
_bHarvard Business School,
_cc1991.
300 _axiv, 294 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aDecision making.
650 0 _aIndustrial management.
650 0 _aMarketing research.
650 0 _aCompetition.
700 1 _aZaltman, Gerald.
942 _2ddc
_cBK
999 _c141348
_d141348