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| 008 | 790822s1979 ilua b 000 0 eng | ||
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_aMarketing readings : _ban enrichment of concepts / _cTerry T. Ball ... [et al.]. |
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_aProspect Heights, Ill. : _bWaveland Press, _cc1979. |
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| 300 |
_axiv, 592 p. : _bill. ; _c24 cm. |
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| 504 | _aBibliography: p. 591-592. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBall, Terry T. | |
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