000			01638cam a22003134a 4500
001			15370045
003			BD-DhUL
005			20161226120357.0
008			080717s2008 mau 001 0 eng
010			_a 2008031408
020			_a9781422146583 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC _dBD-DhUL
050	0	0	_aHF5416.5 _b.H375 2008
082	0	0	_a658.816 _bHAR
245	0	0	_aHarvard business review on pricing. / _cHarvard Business School
260			_aBoston : _bHarvard Business School Pub., _cc2008.
300			_a209 p. ; _c20 cm.
365			_aUSD _b22.00
440		4	_aThe Harvard business review paperback series
500			_aA selection of articles previously published in the Harvard business review.
500			_aIncludes index.
505	0		_aHow do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
650		0	_aPricing.
710			_aHarvard Business School
730	0		_aHarvard business review.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0823/2008031408.html
942			_2ddc _cBK
955			_ase40 2008-07-17 _ise40 2008-07-17 _aaa19 2008-07-17 _axe11 2009-02-26 1 copy rec'd., to CIP ver.
999			_c141370 _d141370