000 02197cam a2200301 a 4500
001 663891
003 BD-DhUL
005 20161226120856.0
008 940817s1995 maua b 001 0 eng
010 _a94034590
020 _a0875845703
_qalkaline paper
035 _a663891
040 _aTOC
_beng
_cTOC
_dXNTU
_dBD-DhUL
082 0 4 _a658.812
_220
_bSCW
100 1 _aSchneider, Benjamin,
_d1938-
245 1 0 _aWinning the service game /
_cBenjamin Schneider, David E. Bowen.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc1995.
300 _axi, 295 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
504 _aBibliography: p. 261-283.
505 0 _aCh. 1. Building a Winning Service Organization by Mastering the Rules of the Game -- The Customer Tier: Achieving Customer Focus. Ch. 2. Meeting Customer Expectations. Ch. 3. Respecting Customer Needs. Ch. 4. Utilizing Customer Talents -- The Boundary Tier: Managing Personal and Nonpersonal Customer Contact. Ch. 5. Managing Personal Contact through Hiring and Training. Ch. 6. Managing Personal Contact through Reward Systems. Ch. 7. Managing Nonpersonal Contact with a Personal Touch -- The Coordination Tier: Creating a Service Culture. Ch. 8. Designing a Customer-Focused Service System. Ch. 9. Creating a Service Culture.
520 _aCompanies that master the rules of the service game can outperform the competition. The key to winning is understanding that the customer experiences the way an organization is managed - from the treatment of the employees to the condition of the physical facilities. Winning the Service Game presents over fifty explicit rules for creating and managing a culture dedicated to delivering seamless service quality - service that, to the customer, feels like a piece of whole cloth with all the threads woven together. This groundbreaking book shows that in such an environment, employees flourish and customers experience the positive "moments of truth" that bind them to the organization.
650 0 _aCustomer services
_xManagement.
650 0 _aEmployees
_xTraining of.
650 0 _aIncentives in industry.
700 1 _aBowen, David Earl.
942 _2ddc
_cBK
999 _c141373
_d141373