000 01262pam a2200337 a 4500
001 2560581
003 BD-DhUL
005 20161226121814.0
008 950524s1996 nyuab b 001 0 eng
010 _a 95022571
020 _a0079122523 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.K53 1996
082 0 0 _a658.83
_bKIM
100 1 _aKinnear, Thomas C.
245 1 0 _aMarketing research :
_ban applied approach /
_cThomas C. Kinnear and James R. Taylor.
250 _a5th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1996.
300 _axxii, 888 p. :
_bill. ;
_c24 cm. +
_e1 computer disk (3 1/2 in.)
365 _aUSD
_b24.95
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and indexes.
538 _aSystem requirements for accompanying computer disk: IBM and compatible computers.
650 0 _aMarketing research.
650 0 _aMarketing
_xManagement.
700 1 _aTaylor, James R.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh022/95022571.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh022/95022571.html
942 _2ddc
_cBK
955 _apb18 05-25-95 to sa00; se30 05-25-95/se01; CIP ver. pv08 08-07-96
999 _c141381
_d141381