| 000 | 00743pam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 598332 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226124014.0 | ||
| 008 | 910703s1992 ilu b 001 0 eng | ||
| 010 | _a 91025048 | ||
| 020 | _a1556234694 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a658.827 _bLOM |
| 100 | 1 | _aLoden, D. John. | |
| 245 | 1 | 0 |
_aMegabrands : _bhow to build them, how to beat them / _cD. John Loden. |
| 260 |
_aHomewood, Ill. : _bBusiness One Irwin, _cc1992. |
||
| 300 |
_axix, 225 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aProduct management _zUnited States. |
|
| 650 | 0 |
_aBrand name products _zUnited States _xMarketing. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141401 _d141401 |
||