000 00687nam a2200229 4500
001 287570
003 BD-DhUL
005 20161226125334.0
008 681119s1968 nyua b 000 0 eng
010 _a 68025658
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.82
_bLUS
100 1 _aLuick, John F.
245 1 0 _aSales promotion and modern merchandising /
_cJohn F. Luick and William Lee Ziegler.
260 _aNew York :
_bMcGraw-Hill,
_c1968.
300 _axi, 134 p. :
_bill. ;
_c21 cm.
490 0 _aPerspectives in marketing series
650 0 _aSales promotion.
650 0 _aMerchandising.
700 1 _aZiegler, William Lee,
_ejoint author.
942 _2ddc
_cBK
999 _c141413
_d141413