000 01464cam a22003134a 4500
001 13128851
003 BD-DhUL
005 20161226130124.0
008 030319s2004 caua b 001 0 eng
010 _a 2003006597
020 _a0761926682 (hardcover)
020 _a0761926690 (paperback)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
042 _apcc
082 0 0 _a658.8342
_221
_bMOC
100 1 _aMooij, Marieke K. de,
_d1943-
245 1 0 _aConsumer behavior and culture :
_bconsequences for global marketing and advertising /
_cMarieke de Mooij.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_cc2004.
300 _axiv, 345 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 0 _aGlobal consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
650 0 _aConsumer behavior
_vCross-cultural studies.
650 0 _aConsumers
_xPsychology.
650 0 _aMarketing.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip041/2003006597.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0658/2003006597-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0734/2003006597-b.html
942 _2ddc
_cBK
999 _c141423
_d141423