000 | 01464cam a22003134a 4500 | ||
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001 | 13128851 | ||
003 | BD-DhUL | ||
005 | 20161226130124.0 | ||
008 | 030319s2004 caua b 001 0 eng | ||
010 | _a 2003006597 | ||
020 | _a0761926682 (hardcover) | ||
020 | _a0761926690 (paperback) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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042 | _apcc | ||
082 | 0 | 0 |
_a658.8342 _221 _bMOC |
100 | 1 |
_aMooij, Marieke K. de, _d1943- |
|
245 | 1 | 0 |
_aConsumer behavior and culture : _bconsequences for global marketing and advertising / _cMarieke de Mooij. |
260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2004. |
||
300 |
_axiv, 345 p. : _bill. ; _c26 cm. |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aGlobal consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising. | |
650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
650 | 0 |
_aConsumers _xPsychology. |
|
650 | 0 | _aMarketing. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip041/2003006597.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2003006597-d.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2003006597-b.html |
942 |
_2ddc _cBK |
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999 |
_c141423 _d141423 |