000 00826nam a2200277 a 4500
001 4007491
003 BD-DhUL
005 20161226140707.0
008 960718s1996 nyu b 001 0 eng
010 _a 96170930
020 _a0887308058
040 _aDLC
_cDLC
_dBD-DhUL
043 _aa-ja---
050 0 0 _aHF5415.12.J3
_bJ63 1996
082 _a658.83952
_bJOR
100 1 _aJohansson, Johny K.
245 1 0 _aRelentless :
_bthe Japanese way of marketing /
_cJohny K. Johansson and Ikujiro Nonaka.
250 _a1st ed.
260 _aNew York :
_bHarperBusiness,
_cc1996.
300 _a198 p. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 181-185) and index.
650 0 _aMarketing
_zJapan.
650 0 _aExport marketing
_zJapan.
700 1 _aNonaka, Ikujirō,
_d1935-
942 _2ddc
_cBK
999 _c141523
_d141523