000 00929cam a2200289 a 4500
001 2069545
003 BD-DhUL
005 20161226141331.0
008 940628s1995 caua b 001 0 eng
010 _a 94027899
020 _a0534241921
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
043 _an-us---
082 0 0 _a658.83408
_bWOA
100 1 _aBaker-Woods, Gail.
245 1 0 _aAdvertising and marketing to the new majority /
_cGail Baker Woods.
260 _aBelmont, Calif. :
_bWadsworth,
_cc1995.
300 _ax, 182 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_zUnited States.
650 0 _aMarketing
_zUnited States.
650 0 _aMinority consumers
_zUnited States.
650 0 _aEthnic groups
_zUnited States.
650 0 _aAdvertising
_zUnited States
_xCase studies.
650 0 _aMarketing
_zUnited States
_xCase studies.
942 _2ddc
_cBK
999 _c141534
_d141534