000 00845pam a2200253 a 4500
001 2487939
003 BD-DhUL
005 20161226141508.0
008 910801s1992 ilua b 001 0 eng
010 _a 91031261
020 _a1556234783
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.834
_bZAT
100 1 _aZandl, Irma.
245 1 0 _aTargeting the trendsetting consumer :
_bhow to market your product or service to influential buyers /
_cIrma Zandl and Richard Leonard.
260 _aHomewood, Ill. :
_bBusiness One Irwin,
_cc1992.
300 _avii, 215 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references p. 195-206 and index.
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
650 0 _aMarketing.
700 1 _aLeonard, Richard
_q(Richard H.)
942 _2ddc
_cBK
999 _c141538
_d141538