000 | 00845pam a2200253 a 4500 | ||
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001 | 2487939 | ||
003 | BD-DhUL | ||
005 | 20161226141508.0 | ||
008 | 910801s1992 ilua b 001 0 eng | ||
010 | _a 91031261 | ||
020 | _a1556234783 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
082 | 0 | 0 |
_a658.834 _bZAT |
100 | 1 | _aZandl, Irma. | |
245 | 1 | 0 |
_aTargeting the trendsetting consumer : _bhow to market your product or service to influential buyers / _cIrma Zandl and Richard Leonard. |
260 |
_aHomewood, Ill. : _bBusiness One Irwin, _cc1992. |
||
300 |
_avii, 215 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references p. 195-206 and index. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research (Marketing) | |
650 | 0 | _aMarketing. | |
700 | 1 |
_aLeonard, Richard _q(Richard H.) |
|
942 |
_2ddc _cBK |
||
999 |
_c141538 _d141538 |