000 00818cam a22002654a 4500
001 15671418
003 BD-DhUL
005 20161226144237.0
008 090324s2011 ii b 001 0 eng
010 _a 2009011023
020 _a9788131731819
040 _aDLC
_cDLC
_dBD-DhUL
082 0 0 _a658.83
_bMAM
100 1 _aMalhotra, Naresh K.
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra and Satyabhusan Das
250 _a6th ed. (Indian sub. adaption)
260 _aNew Delhi :
_bDorling kindersley,
_cc2011.
300 _axxvii, 948 p. ;
_c26 cm.
365 _aIRS
_b750.00
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
650 0 _aMarketing research
_xMethodology.
700 _aDas, Satyabhusan
942 _2ddc
_cBK
999 _c141564
_d141564