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010 _a 2011007808
020 _a9780273752011 (pbk.)
020 _a978933251170
020 _a0273752014 (pbk.)
035 _a(OCoLC)ocn704121225
040 _aDLC
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050 0 0 _aHF5548.32
_b.C472 2011
082 0 0 _a658.872
_222
_bCHE
100 1 _aChaffey, Dave
_d1963-
245 1 0 _aE-business & e-commerce management :
_bstrategy, implementation and practice /
_cDave Chaffey.
250 _a5th ed.
260 _aHarlow, England ;
_aNew York :
_bPearson/Financial Times Prentice Hall,
_c2011.
300 _axxxi, 733 p. :
_bcol. ill., col. map ;
_c27 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
650 0 _aElectronic commerce.
650 0 _aBusiness enterprises
_xComputer networks.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c141592
_d141592