| 000 | 01033cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 13952528 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226150836.0 | ||
| 008 | 050505s2006 caua b 001 0 eng | ||
| 010 | _a 2005012623 | ||
| 020 | _a1412917964 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1 _bALA |
| 100 | 1 | _aAltstiel, Tom. | |
| 245 | 1 | 0 |
_aAdvertising strategy : _bcreative tactics from the outside/in / _cTom Altstiel and Jean Grow. |
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc2006. |
||
| 300 |
_axvi, 389 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aGrow, Jean. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c141612 _d141612 |
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