000			01052cam a2200313 i 4500
001			3180893
003			BD-DhUL
005			20161226191538.0
008			770617s1977 ilua b 001 0 eng
010			_a 76047746
020			_a0256019258
040			_aDLC _cDLC _dBD-DhUL
050	0	0	_aHF5823 _b.D63 1977
082	0	0	_a659.101 _bDIA
100	1		_aDirksen, Charles J.
245	1	0	_aAdvertising principles, problems, and cases / _cCharles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia.
250			_a5th ed.
260			_aHomewood, Ill. : _bR. D. Irwin, _c1977.
300			_axviii, 690 p. : _bill. ; _c25 cm.
500			_aFirst-4th ed. published under title: Advertising principles and problems.
500			_aRev. ed. published as: Advertising. 6th ed. 1983.
500			_aIncludes indexes.
504			_aBibliography: p. 675-677.
650		0	_aAdvertising.
650		0	_aAdvertising _xCase studies.
700	1		_aKroeger, Arthur, _d1908- _ejoint author.
700	1		_aNicosia, Francesco M., _ejoint author.
942			_2ddc _cBK
999			_c141627 _d141627