| 000 | 00821pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 4978572 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226151820.0 | ||
| 008 | 980608s1999 mau b 001 0 eng | ||
| 010 | _a 98008632 | ||
| 020 | _a0256262535 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a659.1 _bARC |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bIrwin /McGraw-Hill, _cc1999. |
||
| 300 |
_a(in various paging) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/98008632.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/98008632.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141634 _d141634 |
||