000			01338cam a22003374a 4500
001			12641468
003			BD-DhUL
005			20161226153125.0
008			020111s2002 caua b 001 0 eng
010			_a 2002000278
020			_a0761925996
020			_a0761923837 (p)
040			_aDLC _cDLC _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHF5814 _b.U78 2002
082	0	0	_a659.10 _bUSI
245	0	0	_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.].
260			_aThousand Oaks, Calif. : _bSage, _cc2002.
300			_axi, 139 p. : _bill. ; _c24 cm.
365			_aUSD _b24.95
504			_aIncludes bibliographies and index.
650		0	_aAdvertising _xResearch.
650		0	_aMarket research _xMethodology.
650		0	_aQualitative research.
700	1		_aMorrison, Margaret A.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2002000278-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0658/2002000278-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2002000278-b.html
942			_2ddc _cBK
955			_ase40 2002-01-11 _cse40 2002-01-11 _aaa19 2002-01-16 _aps06 2002-05-03 bk rec'd, to CIP ver. _ajf00 2003-02-03
999			_c141659 _d141659