000 00536nam a22001937a 4500
003 BD-DhUL
005 20161226154103.0
008 161226s1978 xxu||||| |||| 00| 0 eng
040 _aBD-DhUL
_cBD-DhUL
082 _a659.1
_bDUA
100 1 _a Dunn, S. W.
245 1 0 _aAdvertising :
_bits role in modern marketing /
_cS. W. Dunn, A. M. Barban
250 _a4th ed.
260 _aHinsdale :
_bDryden Press,
_c1978.
300 _a xix, 741p.;
_c26 cm.
650 0 _aAdvertising
700 1 _aBarban, A. M.
942 _2ddc
_cBK
999 _c141676
_d141676