000 00782cam a22002531 4500
001 9851387
003 BD-DhUL
005 20161226154938.0
008 720218s1964 nyuabch b 000 0 eng
010 _a 63023303
015 _aGB64-17502
035 _a(OCoLC)244841
040 _aDLC
_cODaWU
_dOCoLC
_dUk
_dDLC
_dBD-DhUL
042 _apremarc
082 _a659.1
_bBAM
100 1 _aBarton, Roger.
_d1903-
245 1 0 _aMedia in advertising /
_cRoger Barton, With an introd. by Walter E. Botthof.
260 _aNew York :
_bMcGraw-Hill,
_c1964.
300 _aix, 559 p. :
_bill., maps ;
_c23 cm.
440 0 _aMcGraw-Hill series in marketing and advertising
504 _aIncludes bibliographical references.
650 0 _aAdvertising
_zUnited States.
942 _2ddc
_cBK
999 _c141689
_d141689