000 01323cam a2200265 a 4500
001 15146916
003 BD-DhUL
005 20161226155008.0
008 080118s2009 njua b 001 0 eng
010 _a 2008000236
020 _a9780136015963
020 _a0136015964
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.83
_222
_bSOC
100 1 _aSolomon, Michael R.
245 1 0 _aConsumer behavior :
_bbuying, having, and being /
_cMichael R. Solomon.
250 _a8th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_cc2009.
300 _axxv, 694 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
505 0 _aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
650 0 _aConsumer behavior.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy0804/2008000236.html
942 _2ddc
_cBK
999 _c141690
_d141690