000 00802cam a22002651 4500
001 8831016
003 BD-DhUL
005 20161226155922.0
008 720218s1950 nyua b 000 0 eng
010 _a 50008666
035 _a(OCoLC)245070
040 _aDLC
_cODaWU
_dOCoLC
_dBD-DhUL
042 _apremarc
050 0 0 _aHF5823
_b.H575 1950
082 _a659.1
_bHOO
100 1 _aHotchkiss, George Burton
_d1884-1953.
245 1 3 _aAn outline of advertising :
_bits philosophy, science, art, and strategy /
250 _a3rd ed.
260 _aNew York :
_bMacmillan,
_c1950.
300 _axxvi, 605 p. :
_billus. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
906 _a7
_bcbc
_coclcrpl
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141701
_d141701