| 000 | 00636cam a22002171 4500 | ||
|---|---|---|---|
| 001 | 4056478 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226155928.0 | ||
| 008 | 730529s1957 nyua 000 0 eng | ||
| 010 | _a 57008623 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 050 | 0 | 0 |
_aHF5822 _b.M37 |
| 082 | 0 | 0 |
_a659.1 _bMAM |
| 100 | 1 | _aMartineau, Pierre, | |
| 245 | 1 | 0 |
_aMotivation in advertising; _bmotives that make people buy. |
| 260 |
_aNew York, _bMcGraw-Hill, _c1957. |
||
| 300 |
_a210 p. _billus. _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in advertising and selling | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141702 _d141702 |
||