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| 001 | 8432653 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226160239.0 | ||
| 008 | 740401s1961 ilua b 000 0 eng | ||
| 010 | _a 61014487 | ||
| 035 | _a(OCoLC)846515 | ||
| 040 |
_aDLC _cMWH _dBD-DhUL _dBD-DhUL |
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| 042 | _apremarc | ||
| 050 | 0 | 0 |
_aHF5823 _b.Z2 |
| 082 |
_a659.1 _bZAA |
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| 100 | 1 | _aZacher, Robert Vincent. | |
| 245 | 1 | 0 |
_aAdvertising techniques and management / _cRobert Vincent Zacher |
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1961. |
||
| 300 |
_axiii, 618 p. _billus. _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aAdvertising. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141705 _d141705 |
||