| 000 | 00884pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 597179 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226160320.0 | ||
| 008 | 910320s1991 nyua b 001 0 eng | ||
| 010 | _a 91012208 | ||
| 020 | _a0134718976 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5823 _b.M48 1991 |
| 082 | 0 | 0 |
_a659.1 _220 _bMOA |
| 100 | 1 | _aMooij, Marieke K. de, | |
| 245 | 1 | 0 |
_aAdvertising worldwide : _bconcepts, theories, and practice of international, multinational, and global advertising / _cMarieke K. de Mooij, with Warren J. Keegan. |
| 260 |
_aNew York : _bPrentice Hall, _c1991. |
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| 300 |
_axvi, 440 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aComparative advertising. | |
| 700 | 1 | _aKeegan, Warren J. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141706 _d141706 |
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