| 000 | 00859pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 3960264 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226161332.0 | ||
| 008 | 940523s1995 maua b 000 0 eng | ||
| 010 | _a 94020690 | ||
| 020 | _a0201539721 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.848 _bBUG |
| 100 | 1 | _aBuzzell, Robert D. | |
| 245 | 1 | 0 |
_aGlobal marketing management : _bcases and readings / _cRobert D. Buzzell, John A. Quelch and Christopher A. Bartlett. |
| 250 | _a3rd ed. | ||
| 260 |
_aReading, Mass. : _bAddison-Wesley, _cc1995 |
||
| 300 |
_ax, 686 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 |
_aBartlett, Christopher A., _d1943- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141724 _d141724 |
||