000 01032cam a22003011 4500
001 7013890
003 BD-DhUL
005 20161226161553.0
008 720810s1959 nyua 000 0 eng
010 _a 59009994
015 _aGB59-17778
035 _a(OCoLC)377741
040 _aDLC
_cOAU
_dOCoLC
_dUk
_dBD-DhUL
042 _apremarc
050 0 0 _aHF6146.R3
_bS42
082 _a659.1
_bSES
100 1 _aSeehafer, E. F.
_q(Eugene Fred),
_d1921-1996.
245 1 0 _aSuccessful television and radio advertising /
_cGene F. Seehafer and Jack W. Laemmar.
260 _aNew York :
_bMcGraw-Hill,
_c1959.
300 _a648 p. :
_billus. ;
_c24 cm.
490 _aMcGraw-Hill series in marketing and advertising ;
500 _aSuccessor to the authors' Successful radio and television advertising, published in 1951.
650 0 _aRadio advertising.
650 0 _aTelevision advertising.
700 1 _aLaemmar, Jack William
_d1910-
_ejoint author.
906 _a7
_bcbc
_coclcrpl
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141727
_d141727