000 00987cam a22002894a 4500
001 12709089
003 BD-DhUL
005 20161226162619.0
008 020318s2003 njua b 001 0 eng
010 _a 2002021433
020 _a0130477222
040 _aDLC
_cBD-DhUL
_dDLC
042 _apcc
082 0 0 _a659.1
_221
_bWEA
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2003.
300 _axxxii, 599 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _apc21 2002-03-18 to SSCD
_ise40 2002-03-19
_aaa03 2002-03-20
_aps06 2003-02-10 1 copy rec'd., to CIP ver.
999 _c141750
_d141750