000 00948pam a2200289 a 4500
001 2504364
003 BD-DhUL
005 20161226163208.0
008 920806r19931991nyua 001 0 eng
010 _a 92021351
020 _a0452269385 :
_c$11.00
040 _aDLC
_cBD-DhUL
_dDLC
050 0 0 _aHF5823
_b.L745 1993
082 0 0 _a659.1
_220
_bLOW
100 1 _aLois, George.
245 1 0 _aWhat's the big idea? :
_bhow to win with outrageous ideas (that sell!) /
_cGeorge Lois with Bill Pitts.
260 _aNew York :
_bPlume,
_c[1993]
300 _a288 p. :
_bill. ;
_c24 cm.
500 _aOriginally published: New York : Doubleday Currency, c1991.
500 _aIncludes index.
650 0 _aAdvertising.
650 0 _aMarketing.
700 1 _aPitts, Bill.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
955 _apc19 to sc00 08-07-92; se25/se60 08-07-92; se50 08-10-92; CIP ver. se40 06-30-93
999 _c141761
_d141761