000 00770cam a2200241 i 4500
001 4561420
003 BD-DhUL
005 20161226164340.0
008 750320t19741975ohuaf b 001 0 eng
010 _a 73082172
020 _a0538195703
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5823
_b.N84 1975
082 0 0 _a659.1
_219
_bNYA
100 1 _aNylen, David W.
245 1 0 _aAdvertising :
_bplanning, implementation, and control /
_cDavid W. Nylen.
260 _aCincinnati :
_bSouth-Western Pub. Co.,
_c[1974] c1975.
300 _aviii, 598 p., [2] leaves of plates :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141777
_d141777