000 | 00770cam a2200241 i 4500 | ||
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001 | 4561420 | ||
003 | BD-DhUL | ||
005 | 20161226164340.0 | ||
008 | 750320t19741975ohuaf b 001 0 eng | ||
010 | _a 73082172 | ||
020 | _a0538195703 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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050 | 0 | 0 |
_aHF5823 _b.N84 1975 |
082 | 0 | 0 |
_a659.1 _219 _bNYA |
100 | 1 | _aNylen, David W. | |
245 | 1 | 0 |
_aAdvertising : _bplanning, implementation, and control / _cDavid W. Nylen. |
260 |
_aCincinnati : _bSouth-Western Pub. Co., _c[1974] c1975. |
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300 |
_aviii, 598 p., [2] leaves of plates : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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942 |
_2ddc _cBK |
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999 |
_c141777 _d141777 |