| 000 | 00848pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2406652 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226164659.0 | ||
| 008 | 861031s1987 nyua b 001 0 eng | ||
| 010 | _a 86027381 | ||
| 020 |
_a0070539073 : _c$34.95 |
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| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5821 _b.R65 1987 |
| 082 | 0 | 0 |
_a659.1 _219 _bROA |
| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aAdvertising and promotion management / _cJohn R. Rossiter, Larry Percy. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1987. |
||
| 300 |
_axix, 647 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aPercy, Larry. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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