000			03007cam a2200397 a 4500
001			16461866
003			BD-DhUL
005			20161226164815.0
008			100916s2011 enka b 001 0 eng
010			_a 2010038060
015			_aGBB0B3925 _2bnb
016	7		_a015654370 _2Uk
020			_a9780566092053 (hardback : alk. paper)
020			_a0566092050 (hardback : alk. paper)
020			_a9781409423270 (ebook)
020			_a1409423271 (ebook)
035			_a(OCoLC)ocn664450880
040			_aDLC _cDLC _dYDX _dYDXCP _dBWK _dCDX _dUKM _dBWX _dUKMGB _dDLC _dBD-DhUL
082	0	0	_a659.2 _222 _bCOR
245	0	0	_aCorporate reputation : _bmanaging opportunities and threats / _cedited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
260			_aFarnham, Surrey : _bGower ; _aBurlington, VT : _bAshgate Pub., _cc2011.
300			_axvi, 338 p. : _bill. ; _c26 cm.
490	1		_aPsychological and behavioral aspects of risk series
504			_aIncludes bibliographical references and index.
505	0		_aCorporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
650		0	_aCorporate image.
650		0	_aBrand name products _xManagement.
650		0	_aCorporations _xPublic relations.
650		0	_aOrganizational effectiveness.
650		0	_aPerformance _xManagement.
700	1		_aBurke, Ronald J.
700	1		_aMartin, Graeme.
700	1		_aCooper, Cary L.
830		0	_aPsychological and behavioral aspects of risk series.
942			_2ddc _cBK
999			_c141786 _d141786