| 000 | 00891cam a2200289 4500 | ||
|---|---|---|---|
| 001 | 2424269 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226164833.0 | ||
| 008 | 710503s1971 nyuab b 001 0 eng | ||
| 010 | _a 71155177 | ||
| 020 | _a0070720657 | ||
| 035 | _a(OCoLC)ocm00135245 | ||
| 035 | _a(NNC)2424269 | ||
| 040 |
_aDLC _cBD-DhUL _dOCL _dZCU |
||
| 082 |
_a659.1 _bWRA |
||
| 100 | 1 |
_aWright, John Sherman, _d1920- |
|
| 245 | 0 | 0 |
_aAdvertising _c[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1971 |
||
| 300 |
_axv, 816 p. : _billus., _c24 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWarner, Daniel S., _eauthor. |
|
| 700 | 1 |
_aWinter, Willis L., _eauthor. |
|
| 900 | _aAUTH | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141787 _d141787 |
||