| 000 | 00890cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 13276402 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226165202.0 | ||
| 008 | 030716s2004 caua b 001 0 eng | ||
| 010 | _a 2003016016 | ||
| 020 | _a0761922520 (cloth) | ||
| 020 | _a8178293706 | ||
| 020 | _a0761922539 (paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.T273 2004 |
| 082 | 0 | 0 |
_a659.1 _222 _bTEE |
| 100 | 1 |
_aTellis, Gerard J. _d1950- |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis. |
| 260 |
_aNew Delhi : _bResponse Books, _cc2004. |
||
| 300 |
_a203 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141793 _d141793 |
||